Dynamic Images
Dynamic Images are a more sophisticated form of digital signage and can be an excellent medium for communicating your organization's messages, or just adding to your ambience and inducing customers to look more closely.
Ruby's Rubies
We created this "Living Painting" in a picture frame for a jewelry display.
Crafted from video elements and a deconstructed still image of the model, it causes viewers to pause and see what is going to happen, while also enjoying the overall beauty of the settings and the model.
Through the overall appearance of the model, the setting, the handful of gems and the mysterious story, we are not "selling" anything.
Rather, we are conveying a context of fine art and design, for fine customers like you who shop here.
Museum Art Store
This museum store was only open during selected hours, and the museum wanted a way to display the high quality of selected store items when it was closed.
With each piece we create, we start with an architectural context, rather than just a simple video screen.
For this store, we began with a standard wooden artist easel and added the video in a vertical format. Then we finished with a decorative picture frame.
Depending upon the nature of each piece being shown, we used turntables or lateral camera movements, or simply zoom/pan to reveal details that best showed off key features of each important piece in the store.
City Beneath Our Feet
This realistic construction was part of a museum exhibition on transportation.
We started by creating a mini office that could have been where a subway engineer worked. His desk has actual engineering drawings and other artifacts of his profession.
Built into the desk is what appears at first to be a large open book - actually a video screen displaying a trip through the New York subways by means of flipping book pages and live video clips.
The video of this work has also been displayed in a simple rectangular enclosure atop a simulated I-beam column.
Financial Services
Our client provides secured lending to mid-size businesses. They were upgrading the appearance of their lobby and asked us to manage their signage design as well as creating a digital presentation.
Their clients seek loans for multiple reasons, and many did not know the full scope of lending options offered by this firm.
So our client asked us to create a quiet and sophisticated, but informative, way to tell their full story.
We created this as a PowerPoint-based video, and designed the cabinetry to nicely contain the video equipment and corporate name.
Stand Clear of the Doors
Created for a special exhibition, we built this replica of a wall panel inside a New York subway car, complete with sliding door and an antique strap hanger from the 1970's.
The door's window displays the world outside the car, just as it would be seen from inside a real subway car - passing from station to station.
Hidden loudspeakers present the sounds that accompany the video scenes: open/close door announcements, chatter as people board, rumbling wheels and screeching of the rails.
Fine Resort Restaurant Dining
This restaurant within this resort is open for evenings only. For the daytime hours, the management wanted us to create a video view of the fine food, the beauty of the restaurant and groups of people enjoying their dinners.
We worked with the head chef to individually photograph the most popular dishes, from which we created a video presentation - a sequence of scenes based upon stills, with panning and zooming of the dishes and interior views to add motion.
For scenes of happy customers, we staged diners and attentive servers, using resort employees as customers.
Fair Food
This whimsical pieces has four layers of content:
1. First is the shape of the food stand, with its simplistic wood construction and rainproof roof.
2. Then there is the food signage on the front surface, promoting Deep Fried Oreos, Snickers and Twizzlers.
3. To the right we see the images of two woman preparing and serving the foods. This still image is slightly back from the front wall, as they are working inside the stand.
4. Then there is a window onto a video of fairgoers in the distance, plus another stand offering delicious Elephant Ears.
Country Store Office
In Norwich, Vermont, there is a wonderful general store called Dan and Whit's.
For many decades, this store was owned and run by one family, the head of which worked at a desk just behind the wall separating the enormous merchandise space from the front food and home supplies area.
We photographed this desk one day when its occupant was not present.
Take a closer look at the image below and see how much we can learn, or guess, about the man who occupied this desk for many years.
Evening News
If you ride in New York City taxis, you will recognize this view inside a cab at night.
This is another piece for which we use an opening in the foreground image to reveal a separate scene behind - in this case a nighttime view of a busy newsstand.
The foreground image has laser cutouts, enabling us to see a transparency of the opposite image on a light panel.
Another version of this piece displayed a video view from this same taxi, winding its way through the evening from 49th street to The Village.
Sunday at the Mall
This piece has 3 layers of content:
First is the cedar wood frame, resembling the style of wood used in this retail store's cabinets and tables.
Second is the archival print of the shop itself.
Third, we have photographed a background scene inside the Eaton Centre mall, displaying it as a transparency set back from the window opening.
Through that openings, we then have a panoramic view of this wonderful mall. Step closer, and your view extends to the full dimension of the mall and the many people within.
